Green: For a Few, Focus on Green Products Pays Off

Green: Business
New York Times Green Blog April 21, 2011, 8:59 pm <!– — Updated: 10:45 pm –>By Andrew Martin and Stephanie Clifford

These days, it seems, the provenance of green products matters.

While big consumer-product companies have struggled with environmentally oriented brands, some niche manufacturers have bounced back from the recession.

Manufacturers who have long aligned themselves with environmental causes, like Seventh Generation and Method, have rebounded better from the recession than the “green” lines of larger, more traditional manufacturers.

Analysts say the reason is that the niche manufacturers tend to attract serious green customers who want products that are good for the environment even if they cost more. And if these customers find that a botanical ingredient isn’t quite as effective as bleach, they believe it is better for their house and lungs.

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